Session type:

Case Study

Presented by:

Roy Opata Olende


Session time:

15 Oct 17:05 17:50

Session duration:

45 minutes

About the session


This talk will outline the key moments and lessons that propelled a small UX practice into a strategic resource for our CEO, product teams, and other functions across the company.

These include:

  • How I used my background in consulting to pitch the idea for my new UX role
  • The first quick win that heightened the value of UX research within our team
  • The importance of sponsors/allies in gaining influence
  • How a deep knowledge of our company‚Äôs business performance and priorities became a key advantage

Participants will learn:

  • More budget and headcount is not necessarily the path to greater impact
  • Limited resources could be the superpower that helps you make a bigger difference within your company
  • For UX to have a bigger impact and influence within your company, you need to learn and do lots of non-UX-y things

About the speaker(s)