Scaling UX impact despite dwindling resources

LIVE

This talk will outline the key moments and lessons that propelled a small UX practice into a strategic resource for our CEO, product teams, and other functions across the company.

These include:

• How I used my background in consulting to pitch the idea for my new UX role
• The first quick win that heightened the value of UX research within our team
• The importance of sponsors/allies in gaining influence
• How a deep knowledge of our company’s business performance and priorities became a key advantage

Participants will learn:

• More budget and headcount is not necessarily the path to greater impact
• Limited resources could be the superpower that helps you make a bigger difference within your company
• For UX to have a bigger impact and influence within your company, you need to learn and do lots of non-UX-y things